Selling Your Southern Maryland home? It’s All About Marketing

Kimberly Bean
Kimberly Bean
Published on February 23, 2017

It’s not a secret if you want to get your Southern Maryland home sold quickly: The more people who see it, the better your chances of a quick sale. But too many real estate agents take a “list and pray” approach toward their home-selling clients, trying to get away with only putting up a sign and two or three photos on the MLS listing.

That might work in a hot seller’s market, but it can also fail. Do you want to take that chance? You’ll pay the same for a list-and-pray agent as you will for a guerilla marketer, so you should do your best to find the latter when you’re choosing a Southern Maryland real estate agent.

The key to getting lots of people to see your home is a having a plan — and a robust marketing budget to back up that plan.

Remember this when you’re interviewing agents. It’s OK to ask them for a copy of their marketing plans and past marketing efforts and to make sure the agent has the money to put their plan into action.

Getting the listing price right isn’t rocket science

Pricing a Southern Maryland home too high may cause it to stall on the market, and the homeowner may even end up getting less for it than they had hoped. But overpriced homes are typically the work of homeowners – not real estate agents. Figuring out the market value of a home isn’t rocket science; it’s something agents learn as beginners. With practice comes perfection, of course, but determining the market value isn’t our most important task when we take on your listing. Marketing is.

In a nutshell, marketing is the megaphone that screams to the world that your home is for sale, that it’s worth taking a look at, and why it is better than the competition. There are many ways to accomplish this, but the best plan includes several of these methods. The most important weapon in your marketing arsenal, though, will be photography.

Photos can make or break the sale of a Southern Maryland home

Americans are visual creatures. Just look at the Internet! Websites like Pinterest owe their success to the visual. Advertising agencies understand this, and they will spend weeks to put together what looks to the rest of us like a simple photo shoot. The advertising agency was hired to convince the rest of us that we should purchase a certain service or product, so photography takes on a critical role.

This holds true for the real estate industry as well. Poke through local listings, and you’ll find far too many that lack photos at all or offer blurry, off-center, or terrible photos. Most homebuyers begin their search online; these photos are useless to the homeowner who just wants to move on to the next phase of his or her life.

The statistics

Studies have shown that homes photographed by a professional photographer net more money for the seller – and sell faster! – than those what were marketed by snapshots. In fact, a study conducted by a national real estate conglomerate found that the use of a DSLR camera to photograph homes listed between $200,000 and $1 million netted the homeowner from $3,400 to more than $11,000 more than homes that were photographed by a novice. Another study finds that the sharper the photograph, the more money the seller will net at the close of escrow.

You hear it all the time, but it’s true: For many Americans, their home is the largest financial investment they’ll make. It just makes sense that they want to get every last penny they can out of the house. Approach the sale of your Southern Maryland house like a business transaction, and find the best professionals to help you achieve success.

Waldorf MD Homes for Sale and Real Estate Services in Southern Maryland. You now have a search engine to help you with your Southern Maryland home search! And I’m ready to provide you with a custom home valuation if you’re considering selling your home. Let’s connect to discuss how I can help you. Contact Kimberly Bean at 301-440-1309

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